Design Thinking and What It Means for Marketing Research
Design Thinking is getting much press among those dealing in the Front End of Innovation (FEI). Additionally, it seems to bump up...
Customer Engagement: A Step Beyond Customer Satisfaction, Loyalty, and Experience
You can check out many of our previous blogs on the topic of customer engagement for more detail and statistics, but for...
Are Generation Wars Turning into Engagement Wars?
A recent survey by Axios found that Millennials are the most likely generation to say that Boomers have made things worse for...
From Project to Conversation: Getting the Most Out of Marketing Research
Marketing researchers generally think in terms of projects. After all, most of what we do is project management: figuring out what needs...
15 Questions to Ask Your Employees about Your Customers
If you are working in the office today, lift your head up and look around. What do you see? People sitting in...
Lessons Learned from Employee Engagement Success!
While most executives have bought into Employee Engagement at the conceptual level, not all executives are completely sold on the reality of...
Is It Time to Start Measuring Customer Engagement?
In the olden days, there was customer satisfaction. It was measured on a five-point scale, from “very satisfied” to “very dissatisfied.” And...
7 More Tips to Get the Right Sample – Part 2
In Part 1 of this two-part series, we talked about the problem of sample quality afflicting the marketing research industry. Using ESOMAR’s recent...
6 Tips to Getting the Right Sample – Part I
While no one in marketing research likes to talk about it, sample quality is a huge issue. Both in terms of sourcing...
Confused by Customer Experience? Let us help!
There is much focus on customer experience in marketing these days and for a good reason. Gartner predicts customer experience will be...
Employee Satisfaction vs. Employee Engagement: Both, Either, Neither?
Answer this quickly! Which would you prefer: an engaged employee or a satisfied employee?
Most of you will say you would rather have...
Employee Pulse Surveys: Fad or Solution?
Technology and access to the internet have combined to give us the latest craze in employee engagement measurement: pulse surveys. Proponents of...
Rockin’ the MROC: Get More From Your Research
MROC stands for Marketing Research Online Community. Forrester Research coined the term in their 2008 report titled, “Will Web 2.0 Transform Market...
Customer Pulse Surveys: How Much is Too Much?
With the proliferation of DIY survey tools, it is easier than ever to survey your customers. So easy, in fact, that many...
Your Employee Research Data Is In! Now What?
Many marketing researchers enjoy the anticipation of digging into a new or expanded data set. However, others feel completely overwhelmed, looking at...
Watchwords for Interpreting Customer Research: Improve and Grow
Why do companies research their customers? Whether to measure customer satisfaction and loyalty or to evaluate the customer experience, there are two...
Interpreting Marketing Research Data for Maximum Impact
Many marketing researchers believe that interpreting the resulting survey data is the most fun and interesting part of the job. Reviewing the...
Tips for Collecting Better Data in Employee Surveys
Conducting survey research with employees presents a different set of challenges than research with customers or prospects. While it is certainly easier...
Three Important Data Collection Issues for Marketing Research
At its most basic level, marketing research is about getting information to help businesses make decisions and solve problems. That means asking...
Get a Better Response Rate with Customer Surveys!
Businesses are often surprised to learn that their customers may not want to participate in survey research. “But our customers love us!”...
