Tying Employee and Customer Measurement Together for Greater Insight
Everyone seems to understand the high correlation between employee engagement and customer engagement, but most companies don’t do anything about linking their...
Increase Survey Response Rates with These 14 Tips
Consumers are flooded with survey requests from each purchase, each online transaction, and each customer service experience. Meanwhile, news about data breaches...
Looking to Engage Employees? Give Them the Feels
When you imagine your Dream Team of employees, what comes to mind? With some slight variations, managers usually dream of a team...
It’s About The Relationship
The movie Moneyball, starring Brad Pitt and Jonah Hill, documented how a small, struggling professional baseball team used analytics to compete against...
Improve Marketing Research by … Being Human?
Big Data. Predictive modeling. Social Media analytics. If you read the marketing research news, you might think that we don’t do surveys...
How Word of Mouse Replaced Word of Mouth
Think about the last time you tried a new restaurant. It wasn’t that long ago that you heard about it from a...
Good News, Bad News in Cost of Christmas
Like many things, it’s going to take a bit more cash to wow your True Love this Christmas. For 35 years, Pittsburgh-based...
How Well Do You Know Your Customers? 4 Key Questions
Many research projects are driven by tactical needs: do they like my new product concept, or do they understand the messages in...
Improve Your Business with Marketing Research
Successful entrepreneurs use market research to keep up with trends, make better business decisions and maintain their company’s competitive edge. Regardless of whether you’re...
13 Reasons to Just Say “No” to Black Friday
Black Friday, the day when historically retailers saw balance sheets move from the red ink and into the black, or profitability, has...
Tips for Retaining Talent
Winning the talent game means winning the retention game – but this isn’t always a walk in the park, especially when you’re...
Tips for Preparing Your 2019 Marketing Research Budget
If you are in the middle of preparing your 2019 marketing research budget, count yourself lucky! Many organizations do not have separate...
Blockchain in MR: Savior or Curse?
Everyone is talking about Blockchain and how it will disrupt this industry or that market. Between 2017 and 2022, the global blockchain...
Machine Learning is Disrupting HR: What You Must Know
Traditionally, the collection, processing, and production of HR analytics have been a manual (or at best semi-automated) and slow process. Considering the...
Cutting the Cord: How to Transition a Customer Tracking Study from Phone to an Online Survey
If you’re starting a customer tracking survey today, you’re probably going to go with an online survey methodology. Assuming you have your...
So much Data, So Little Insight
Every article you can find about trends in marketing research includes technological advances that yield more and more data: artificial intelligence, automated...
8 HR Trends to Keep Your Employee Research on Point
Many companies conduct employee research for critical reasons: to track the impact of their actions, to see how they are doing, and...
How to Win with Customer Experience: Stats You Must Know
Superior customer experience is being touted as the key competitive advantage for businesses in the future. Some estimate that by the year...
Some Bot or Somebody? Who’s Taking Your Online Survey
Technology is a wonderful thing, and it can be quite fairly stated that it and people’s nearly ubiquitous access to the internet...
Ten Best Practices for Your Employee Survey
Employee engagement is big business. Companies spend over $700 million annually in employee engagement programs and a lot that is spent on...
