Infosurv Resource Center

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  • How Well Do You Know Your Customers? 4 Key Questions
    Many research projects are driven by tactical needs: do they like my new product concept, or do they understand the messages in...
  • Improve Your Business with Marketing Research
    Successful entrepreneurs use market research to keep up with trends, make better business decisions and maintain their company’s competitive edge. Regardless of whether you’re...
  • 13 Reasons to Just Say “No” to Black Friday
    Black Friday, the day when historically retailers saw balance sheets move from the red ink and into the black, or profitability, has...
  • Tips for Retaining Talent
    Winning the talent game means winning the retention game – but this isn’t always a walk in the park, especially when you’re...
  • Tips for Preparing Your 2019 Marketing Research Budget
    If you are in the middle of preparing your 2019 marketing research budget, count yourself lucky! Many organizations do not have separate...
  • Blockchain in MR: Savior or Curse?
    Everyone is talking about Blockchain and how it will disrupt this industry or that market. Between 2017 and 2022, the global blockchain...
  • Machine Learning is Disrupting HR: What You Must Know
    Traditionally, the collection, processing, and production of HR analytics have been a manual (or at best semi-automated) and slow process. Considering the...
  • Cutting the Cord: How to Transition a Customer Tracking Study from Phone to an Online Survey
    If you’re starting a customer tracking survey today, you’re probably going to go with an online survey methodology. Assuming you have your...
  • So much Data, So Little Insight
    Every article you can find about trends in marketing research includes technological advances that yield more and more data: artificial intelligence, automated...
  • 8 HR Trends to Keep Your Employee Research on Point
    Many companies conduct employee research for critical reasons: to track the impact of their actions, to see how they are doing, and...
  • How to Win with Customer Experience: Stats You Must Know
    Superior customer experience is being touted as the key competitive advantage for businesses in the future. Some estimate that by the year...
  • Some Bot or Somebody? Who’s Taking Your Online Survey
    Technology is a wonderful thing, and it can be quite fairly stated that it and people’s nearly ubiquitous access to the internet...
  • Ten Best Practices for Your Employee Survey
    Employee engagement is big business. Companies spend over $700 million annually in employee engagement programs and a lot that is spent on...
  • Delivering a Great CX: What Does It Take?
    Solvvy, the AI and machine learning customer service platform, recently commissioned a survey and produced an infographic titled “The Building Blocks of...
  • Build that Wall! The Survey Wall
    Have any of these situations ever happened to you? You’re reading an article and are just getting interested when – BAM! –...
  • Win Big with Employee Recognition!
    Everyone, at some level and perhaps despite what they will tell you, wants to be recognized for a job well done. It’s...
  • The State of Marketing Research
    Ray Poynter is the author of The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research, the IPASOCIALWORKS'...
  • No-Cost Ways to Increase Employee Engagement
    During the last great recession, we worked with a hospitality company who had a severe morale problem. The Chief People Officer recommended...
  • 7 HR Challenges and How Employee Research Can Help
    Low unemployment, rapidly changing technology, changing demands from different segments of the workforce, the demand for transparency, allegations of sexual harassment, outsourcing,...
  • The Case for Marketing Research
    At the June 2018 Insight Innovation Exchange in Atlanta, Michael Cumberbatch from Google noted that his research showed that only about 40%...