How to Win with Customer Experience: Stats You Must Know
Superior customer experience is being touted as the key competitive advantage for businesses in the future. Some estimate that by the year...
Some Bot or Somebody? Who’s Taking Your Online Survey
Technology is a wonderful thing, and it can be quite fairly stated that it and people’s nearly ubiquitous access to the internet...
Ten Best Practices for Your Employee Survey
Employee engagement is big business. Companies spend over $700 million annually in employee engagement programs and a lot that is spent on...
Delivering a Great CX: What Does It Take?
Solvvy, the AI and machine learning customer service platform, recently commissioned a survey and produced an infographic titled “The Building Blocks of...
Build that Wall! The Survey Wall
Have any of these situations ever happened to you?
You’re reading an article and are just getting interested when – BAM! –...
Win Big with Employee Recognition!
Everyone, at some level and perhaps despite what they will tell you, wants to be recognized for a job well done. It’s...
The State of Marketing Research
Ray Poynter is the author of The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research, the IPASOCIALWORKS'...
No-Cost Ways to Increase Employee Engagement
During the last great recession, we worked with a hospitality company who had a severe morale problem. The Chief People Officer recommended...
7 HR Challenges and How Employee Research Can Help
Low unemployment, rapidly changing technology, changing demands from different segments of the workforce, the demand for transparency, allegations of sexual harassment, outsourcing,...
The Case for Marketing Research
At the June 2018 Insight Innovation Exchange in Atlanta, Michael Cumberbatch from Google noted that his research showed that only about 40%...
Behavioral Data Improves Marketing Research
Marketers have it tough. It’s always been challenging to understand the intrinsic values and motivations that drive consumer behavior, but now we...
Combining Behavioral and Survey Data for Better Insights
Merging behavioral or observed data with survey data is not new. However, technology has given us the ability to go much deeper...
Behavioral Data: What is it? (Part One)
Using behavioral data to learn about consumer preferences and behavior is a very hot topic for marketing researchers. After all, we all...
Improving Employee Research with AI
Artificial Intelligence (AI) and Machine Learning (ML) are popular topics for just about any business function, in any industry. And that is...
Fun Stats About the Fourth!
When you think of holidays that Marketers love, the Fourth of July may not pop to mind like Christmas, Halloween, and Easter....
Design Thinking and What It Means for Marketing Research
Design Thinking is getting much press among those dealing in the Front End of Innovation (FEI). Additionally, it seems to bump up...
Customer Engagement: A Step Beyond Customer Satisfaction, Loyalty, and Experience
You can check out many of our previous blogs on the topic of customer engagement for more detail and statistics, but for...
Are Generation Wars Turning into Engagement Wars?
A recent survey by Axios found that Millennials are the most likely generation to say that Boomers have made things worse for...
From Project to Conversation: Getting the Most Out of Marketing Research
Marketing researchers generally think in terms of projects. After all, most of what we do is project management: figuring out what needs...
15 Questions to Ask Your Employees about Your Customers
If you are working in the office today, lift your head up and look around. What do you see? People sitting in...
