How Well Do You Know Your Customers? 4 Key Questions
Many research projects are driven by tactical needs: do they like my new product concept, or do they understand the messages in...
Improve Your Business with Marketing Research
Successful entrepreneurs use market research to keep up with trends, make better business decisions and maintain their company’s competitive edge. Regardless of whether you’re...
13 Reasons to Just Say “No” to Black Friday
Black Friday, the day when historically retailers saw balance sheets move from the red ink and into the black, or profitability, has...
Tips for Retaining Talent
Winning the talent game means winning the retention game – but this isn’t always a walk in the park, especially when you’re...
Tips for Preparing Your 2019 Marketing Research Budget
If you are in the middle of preparing your 2019 marketing research budget, count yourself lucky! Many organizations do not have separate...
Blockchain in MR: Savior or Curse?
Everyone is talking about Blockchain and how it will disrupt this industry or that market. Between 2017 and 2022, the global blockchain...
Machine Learning is Disrupting HR: What You Must Know
Traditionally, the collection, processing, and production of HR analytics have been a manual (or at best semi-automated) and slow process. Considering the...
Cutting the Cord: How to Transition a Customer Tracking Study from Phone to an Online Survey
If you’re starting a customer tracking survey today, you’re probably going to go with an online survey methodology. Assuming you have your...
So much Data, So Little Insight
Every article you can find about trends in marketing research includes technological advances that yield more and more data: artificial intelligence, automated...
8 HR Trends to Keep Your Employee Research on Point
Many companies conduct employee research for critical reasons: to track the impact of their actions, to see how they are doing, and...
How to Win with Customer Experience: Stats You Must Know
Superior customer experience is being touted as the key competitive advantage for businesses in the future. Some estimate that by the year...
Some Bot or Somebody? Who’s Taking Your Online Survey
Technology is a wonderful thing, and it can be quite fairly stated that it and people’s nearly ubiquitous access to the internet...
Ten Best Practices for Your Employee Survey
Employee engagement is big business. Companies spend over $700 million annually in employee engagement programs and a lot that is spent on...
Delivering a Great CX: What Does It Take?
Solvvy, the AI and machine learning customer service platform, recently commissioned a survey and produced an infographic titled “The Building Blocks of...
Build that Wall! The Survey Wall
Have any of these situations ever happened to you?
You’re reading an article and are just getting interested when – BAM! –...
Win Big with Employee Recognition!
Everyone, at some level and perhaps despite what they will tell you, wants to be recognized for a job well done. It’s...
The State of Marketing Research
Ray Poynter is the author of The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research, the IPASOCIALWORKS'...
No-Cost Ways to Increase Employee Engagement
During the last great recession, we worked with a hospitality company who had a severe morale problem. The Chief People Officer recommended...
7 HR Challenges and How Employee Research Can Help
Low unemployment, rapidly changing technology, changing demands from different segments of the workforce, the demand for transparency, allegations of sexual harassment, outsourcing,...
The Case for Marketing Research
At the June 2018 Insight Innovation Exchange in Atlanta, Michael Cumberbatch from Google noted that his research showed that only about 40%...
