Technology and access to the internet have combined to give us the latest craze in employee engagement measurement: pulse surveys. Proponents of the pulse survey tool argue that shorter surveys, … Read More
Rockin’ the MROC: Get More From Your Research
MROC stands for Marketing Research Online Community. Forrester Research coined the term in their 2008 report titled, “Will Web 2.0 Transform Market Research?”. Forrester defines an MROC as a “captive … Read More
Customer Pulse Surveys: How Much is Too Much?
With the proliferation of DIY survey tools, it is easier than ever to survey your customers. So easy, in fact, that many companies have completely lost control over who is … Read More
Your Employee Research Data Is In! Now What?
Many marketing researchers enjoy the anticipation of digging into a new or expanded data set. However, others feel completely overwhelmed, looking at too many numbers, in too many tables, sliced … Read More
Watchwords for Interpreting Customer Research: Improve and Grow
Why do companies research their customers? Whether to measure customer satisfaction and loyalty or to evaluate the customer experience, there are two main reasons for examining your customer base. Customer … Read More
Interpreting Marketing Research Data for Maximum Impact
Many marketing researchers believe that interpreting the resulting survey data is the most fun and interesting part of the job. Reviewing the data for the first time, trying to unlock … Read More
Tips for Collecting Better Data in Employee Surveys
Conducting survey research with employees presents a different set of challenges than research with customers or prospects. While it is certainly easier to reach and communicate with your employees, the … Read More
Three Important Data Collection Issues for Marketing Research
At its most basic level, marketing research is about getting information to help businesses make decisions and solve problems. That means asking the right questions, of the right people, in … Read More
Get a Better Response Rate with Customer Surveys!
Businesses are often surprised to learn that their customers may not want to participate in survey research. “But our customers love us!” they cry. It’s not how your customers feel … Read More