Big Data. Predictive modeling. Social Media analytics. If you read the marketing research news, you might think that we don’t do surveys anymore. However, while marketing researchers have many qualitative … Read More
How Word of Mouse Replaced Word of Mouth
Think about the last time you tried a new restaurant. It wasn’t that long ago that you heard about it from a friend or family member talking about, or through … Read More
Good News, Bad News in Cost of Christmas
Like many things, it’s going to take a bit more cash to wow your True Love this Christmas. For 35 years, Pittsburgh-based PNC Bank has calculated and issued The PNC … Read More
How Well Do You Know Your Customers? 4 Key Questions
Many research projects are driven by tactical needs: do they like my new product concept, or do they understand the messages in my new ad campaign? However, one of the … Read More
Improve Your Business with Marketing Research
Successful entrepreneurs use market research to keep up with trends, make better business decisions and maintain their company’s competitive edge. Regardless of whether you’re starting or expanding your business, research is vital … Read More
13 Reasons to Just Say “No” to Black Friday
Black Friday, the day when historically retailers saw balance sheets move from the red ink and into the black, or profitability, has become like a bad fungus … creeping further … Read More
Tips for Retaining Talent
Winning the talent game means winning the retention game – but this isn’t always a walk in the park, especially when you’re juggling employees with vastly different needs and motivators … Read More
Tips for Preparing Your 2019 Marketing Research Budget
If you are in the middle of preparing your 2019 marketing research budget, count yourself lucky! Many organizations do not have separate marketing research budgets but simply bury them as … Read More
Blockchain in MR: Savior or Curse?
Everyone is talking about Blockchain and how it will disrupt this industry or that market. Between 2017 and 2022, the global blockchain market is expected to be 20 times larger, … Read More