Have any of these situations ever happened to you? You’re reading an article and are just getting interested when – BAM! – you’re asked to pay to finish the article. … Read More
Win Big with Employee Recognition!
Everyone, at some level and perhaps despite what they will tell you, wants to be recognized for a job well done. It’s a universal human desire. Moreover, employee recognition delivers … Read More
The State of Marketing Research
Ray Poynter is the author of The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research, the IPASOCIALWORKS’ The Guide to Measuring not Counting, Editor of … Read More
No-Cost Ways to Increase Employee Engagement
During the last great recession, we worked with a hospitality company who had a severe morale problem. The Chief People Officer recommended to the CEO that we conduct an employee … Read More
7 HR Challenges and How Employee Research Can Help
Low unemployment, rapidly changing technology, changing demands from different segments of the workforce, the demand for transparency, allegations of sexual harassment, outsourcing, offshoring, and contract workers. Today’s employment environment is … Read More
The Case for Marketing Research
At the June 2018 Insight Innovation Exchange in Atlanta, Michael Cumberbatch from Google noted that his research showed that only about 40% of marketers use marketing research in their decision-making. … Read More
Behavioral Data Improves Marketing Research
Marketers have it tough. It’s always been challenging to understand the intrinsic values and motivations that drive consumer behavior, but now we are faced with nearly constant change in the … Read More
Combining Behavioral and Survey Data for Better Insights
Merging behavioral or observed data with survey data is not new. However, technology has given us the ability to go much deeper with this in online behavior, even at the … Read More
Behavioral Data: What is it? (Part One)
Using behavioral data to learn about consumer preferences and behavior is a very hot topic for marketing researchers. After all, we all know that surveys aren’t perfect: our samples may … Read More