Many research projects are driven by tactical needs: do they like my new product concept, or do they understand the messages in my new ad campaign? However, one of the … Read More
Improve Your Business with Marketing Research
Successful entrepreneurs use market research to keep up with trends, make better business decisions and maintain their company’s competitive edge. Regardless of whether you’re starting or expanding your business, research is vital … Read More
13 Reasons to Just Say “No” to Black Friday
Black Friday, the day when historically retailers saw balance sheets move from the red ink and into the black, or profitability, has become like a bad fungus … creeping further … Read More
Tips for Retaining Talent
Winning the talent game means winning the retention game – but this isn’t always a walk in the park, especially when you’re juggling employees with vastly different needs and motivators … Read More
Tips for Preparing Your 2019 Marketing Research Budget
If you are in the middle of preparing your 2019 marketing research budget, count yourself lucky! Many organizations do not have separate marketing research budgets but simply bury them as … Read More
Blockchain in MR: Savior or Curse?
Everyone is talking about Blockchain and how it will disrupt this industry or that market. Between 2017 and 2022, the global blockchain market is expected to be 20 times larger, … Read More
Machine Learning is Disrupting HR: What You Must Know
Traditionally, the collection, processing, and production of HR analytics have been a manual (or at best semi-automated) and slow process. Considering the wide range of responsibilities that HR leads, including … Read More
Cutting the Cord: How to Transition a Customer Tracking Study from Phone to an Online Survey
If you’re starting a customer tracking survey today, you’re probably going to go with an online survey methodology. Assuming you have your customers’ email contact information, that is a great, … Read More
So much Data, So Little Insight
Every article you can find about trends in marketing research includes technological advances that yield more and more data: artificial intelligence, automated online surveys, mobile, cloud computing, data analytics, the … Read More