Design Thinking is getting much press among those dealing in the Front End of Innovation (FEI). Additionally, it seems to bump up with marketing research in many situations. So, let’s … Read More
Customer Engagement: A Step Beyond Customer Satisfaction, Loyalty, and Experience
You can check out many of our previous blogs on the topic of customer engagement for more detail and statistics, but for now, it almost goes without saying that customer … Read More
Are Generation Wars Turning into Engagement Wars?
A recent survey by Axios found that Millennials are the most likely generation to say that Boomers have made things worse for their generation, with 51% of Millennials agreeing. Gen … Read More
From Project to Conversation: Getting the Most Out of Marketing Research
Marketing researchers generally think in terms of projects. After all, most of what we do is project management: figuring out what needs to be done to answer business questions, putting … Read More
15 Questions to Ask Your Employees about Your Customers
If you are working in the office today, lift your head up and look around. What do you see? People sitting in cubicles, facing computers? Wrong! What you see is … Read More
Lessons Learned from Employee Engagement Success!
While most executives have bought into Employee Engagement at the conceptual level, not all executives are completely sold on the reality of it. In spite of the 2015 Conference Board … Read More
Is It Time to Start Measuring Customer Engagement?
In the olden days, there was customer satisfaction. It was measured on a five-point scale, from “very satisfied” to “very dissatisfied.” And it was good. Marketers responded by identifying and … Read More
7 More Tips to Get the Right Sample – Part 2
In Part 1 of this two-part series, we talked about the problem of sample quality afflicting the marketing research industry. Using ESOMAR’s recent publication, we highlighted six tips that should result … Read More
6 Tips to Getting the Right Sample – Part I
While no one in marketing research likes to talk about it, sample quality is a huge issue. Both in terms of sourcing sample and subsequently getting responses from qualified respondents, … Read More