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Unlocking Customer Insights: Infosurv Publishes Definitive Guide on Customer Surveys

June 13, 2023

As a leading customer experience survey company, Infosurv is proud to announce the unveiling of its newest webpage: a comprehensive guide on customer surveys.  DENVER, Colorado, May 23, 2023 – Infosurv, a leading professional research and survey company, is proud […]

Tying Employee and Customer Measurement Together for Greater Insight

June 28, 2019

Everyone seems to understand the high correlation between employee engagement and customer engagement, but most companies don’t do anything about linking their employee and customer measurement systems. Beth Benjamin, writing in Harvard Business Review, tells the story of Hulu, who […]

Increase Survey Response Rates with These 14 Tips

June 20, 2019

Consumers are flooded with survey requests from each purchase, each online transaction, and each customer service experience. Meanwhile, news about data breaches has raised concerns about data security and privacy. Combined, these two forces result in declining response rates to […]

Looking to Engage Employees? Give Them the Feels

June 14, 2019

When you imagine your Dream Team of employees, what comes to mind? With some slight variations, managers usually dream of a team of employees who basically manage themselves. Who are self-motivated to go above and beyond to meet the company’s […]

It’s About The Relationship

June 6, 2019

The movie Moneyball, starring Brad Pitt and Jonah Hill, documented how a small, struggling professional baseball team used analytics to compete against larger, better-funded teams. That seems to be happening in business as well. As businesses collect more and more […]

Improve Marketing Research by … Being Human?

January 17, 2019

Big Data. Predictive modeling. Social Media analytics. If you read the marketing research news, you might think that we don’t do surveys anymore. However, while marketing researchers have many qualitative and quantitative methodologies available to them, surveys remain the main […]

How Word of Mouse Replaced Word of Mouth

January 11, 2019

Think about the last time you tried a new restaurant. It wasn’t that long ago that you heard about it from a friend or family member talking about, or through some other kind of marketing campaign. Now, however, you may […]

Good News, Bad News in Cost of Christmas

December 20, 2018

Like many things, it’s going to take a bit more cash to wow your True Love this Christmas. For 35 years, Pittsburgh-based PNC Bank has calculated and issued The PNC Christmas Price®, which calculates the total cost and changes in […]

How Well Do You Know Your Customers? 4 Key Questions

December 12, 2018

Many research projects are driven by tactical needs: do they like my new product concept, or do they understand the messages in my new ad campaign? However, one of the most important and valuable benefits of customer research is simply […]