7 Tips for Analyzing the Data That Results from Customer Survey Services

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If you’re keen on learning more about your customers, one of the most effective ways to do so is by hiring a customer survey company. They can develop a set of well-crafted questions that are both open-ended and closed-ended, allowing you to gain key insights into why people choose to invest their hard-earned money in your product or service. 

With the help of such customer survey services, you can foster a much stronger connection with your client base. Once you have the data, though, what do you do with it? Let’s explore some tips from leading customer experience survey companies for converting this data into actionable insights.

1. Start with Clearly Defined Goals

Before delving into the survey data analysis, it’s essential to review your goals. Your survey should have been designed to address specific concerns or explore particular questions you have about your customers. Take a moment to reevaluate the questions you aimed to answer and determine if your findings align with these objectives. 

2. Focus on Quantitative Data First

When analyzing your research results, you’ll likely have two types of data: quantitative and qualitative. Start by reviewing the quantitative data, as it tends to reveal patterns more easily. This numerical data can provide valuable insights into customer preferences and behavior. Once patterns have been identified, you can use qualitative data to further support and contextualize your findings. 

3. Utilize Cross Tabulation

Cross tabulation is a powerful analysis technique that allows you to explore relationships between multiple variables. By breaking up information into subgroups, you can understand how different variables may be interconnected. For example, you can identify which products are most popular among various demographics within your customer base. This information can help you tailor your offerings to better serve different customer groups.

4. Confirm Statistical Significance

Statistical significance is crucial for accurate and reliable data. It means that your data is representative of your target audience, making it trustworthy and meaningful. To achieve statistical significance, the customer survey company will ensure your sample aligns with the demographics you serve. This will allow you to draw more accurate conclusions and develop socially significant solutions.

5. Present Data Clearly and Engagingly

When presenting your survey data, consider using various types of graphs that are easy to interpret, such as bar graphs, line graphs, and infographics. Tailor your presentation to your audience, using language that resonates with them. Personal anecdotes and storytelling can bring the data to life and make it more engaging. Consider framing the data as a challenge-solution narrative to highlight areas for business improvement.

6. Make Continuous Improvements Through Feedback Loops

Using customer survey services shouldn’t be a one-time endeavor. Establish a feedback loop where you regularly conduct surveys to gauge customer satisfaction and track changes over time. This ongoing process will allow you to monitor trends, identify areas of improvement, and address potential issues promptly. 

By consistently seeking feedback, you will also demonstrate that you value your customers’ opinions and are committed to making their experience better.

7. Combine Data Sources for Comprehensive Insights

While customer surveys provide valuable data, they are not the only source of customer insights. Consider combining survey data with other sources such as social media feedback, customer support interactions, website analytics, and sales data. 

Integrating multiple data sources provides a more comprehensive understanding of your customers’ behaviors and preferences. This holistic approach enables you to make more informed decisions and identify correlations that might not be apparent from survey data alone.

Discover the Power of Market Research with Infosurv

Looking for reliable customer survey services? Turn to Infosurv Research. We want to help you grow your organization by providing valuable insights that allow you to make confident, data-driven decisions. Schedule a call today to discuss your needs regarding customer experience surveys.

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Kyle Burnam

Kyle Burnam is the CEO of Infosurv and the leader of its sister company, Intengo, where he oversees all client research and R&D projects. Having been in the industry since 2005, Kyle brings a wealth of experience to the table and an innovative eye to every project.
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