Christian Wright is the VP of Client Services at Infosurv. With a master’s in marketing research, he’s equipped to design actionable research that yields impactful insights and drives change.
We are very excited to announce the launch of our new case studies portfolio! These case studies contain an overview of 12 recent Infosurv surveys, searchable by Industry, Survey Target and Type. Please visit sandbox.infosurv.com and then choose a case study in your area of interest. Featured Case Study Company Overview MasterCard International manages a […]
The Infosurv Team would like to wish all of our clients, friends, and readers a very happy New Year! Thanks to you, 2005 was our best year yet with the addition of numerous new Fortune 500 and major government clients. We look forward to raising the bar even higher in 2006.
Published October 2005 in Quirk’s Marketing Research Review, pg. 48-53. We’ve all had this experience: You walk into the store to buy something, say, a small appliance for your kitchen.You walk up and down the aisles looking for this item, but have a hard time locating it due to poor signage.You ultimately find the product you […]
Infosurv is proud to announce our most successful quarter ever! Our growth rate is nothing short of spectacular, and we have you, our valued clients, to thank. We look forward to serving all of our new clients for many years to come.
Published September 2005 in Sbusiness magazine, pg. 36-40 Customer and Employee Surveys for S-Business Organizations When it comes to s-business, there is no metric more vital than customer satisfaction. Service and support is, by definition, a customer- centric activity. Despite the enormous impact that customer satisfaction has on the future success of s-business organizations, many companies […]
In this month’s Infosurv Infobit we’ll explain a few important research concepts by defining some commonly used terms in the market research industry. To learn more about how these various concepts “fit together” in an online survey, please visit us at infosurv.com. Statistical Error Statistical error is a measure of how accurately the responses of […]
Published Winter, 2004, HR Matters, pg. 26-28 As an HR executive, your top priority is the recruitment and retention of top employees. Of course, keeping your top employees is a function of keeping them satisfied, yet few HR executives know how to accurately measure, track and benchmark the all-important metric of employee satisfaction. Many executives rely […]
Published November, 2004, in Marketing News magazine, pg. 23-24 In the global economy of the 21st century, your organization’s very survival can hinge on its ability to gather timely and accurate feedback from key business stakeholders. Of these stakeholders, most companies agree the single most important is their customers, whose opinions and perceptions can be the […]