Christian Wright is the VP of Client Services at Infosurv. With a master’s in marketing research, he’s equipped to design actionable research that yields impactful insights and drives change.
When it comes to growing a business, employee engagement is critical. It’s so important, in fact, that if your workforce is motivated to propel the company forward, success is all but inevitable. Indeed, this crucial force has been gaining traction globally, as evident in a Gallup survey. When organizations actively seek employees’ thoughts and perspectives, […]
Conducting customer surveys can change how you do business. After all, honest feedback is the ultimate springboard for growth. As long as the surveys are curated, administered, and evaluated correctly, their insights can prove invaluable. While businesses can create their own surveys, those who turn to professionals tend to gather the most compelling data. If […]
You can check out many of our previous blogs on the topic of customer engagement for more detail and statistics, but for now, it almost goes without saying that customer engagement is a hot topic in marketing. Some have even called it the New Marketing, including Inc. magazine, and the Journal of Advertising Research. However, […]
If you are working in the office today, lift your head up and look around. What do you see? People sitting in cubicles, facing computers? Wrong! What you see is the most efficient and inexpensive source of customer information you have available. That is right – your employees. Your customer-facing employees have a tremendous amount […]
The concept of segmentation is not new. Wendell Smith first wrote about segmentation in 1956. In fact, segmentation is fundamental to much of marketing. Identifying homogeneous groups of people within a more heterogeneous population created great efficiency for developing and selling products and services. Often, these segments were defined demographically by gender, ethnicity, income, education […]
It’s no secret that the way we consume news has changed – you just have to look for a newspaper to see that! But the changes go far beyond simply online and offline, a new Pew Research Center study has found. The impact is being created by the role of social media in the way […]
I recently visited a country where most of the people working heavily relied on tips as their sole income. Even in the U.S., more than $40 billion is spent on tips in the food-service industry alone every year—so with all the money spent on tipping, does it encourage better customer service? Generally, how much people tip […]
Many of you have no doubt heard the term “Sampling Error” and have asked why there are always “errors” in marketing research. What is sampling error? How can we conduct research that is error free? Well, the answer is that you can’t. When you use a sample of the population to measure characteristics of the […]
Open-ended survey questions are often used in surveys to provide respondents with the opportunity to freely express their opinion about issues. Open-ended questions can also provide a greater depth of insight that a closed-ended question may not have. But, open-ended questions have some drawbacks: Respondents don’t always like them much (it takes work on their […]
