Christian Wright is the VP of Client Services at Infosurv. With a master’s in marketing research, he’s equipped to design actionable research that yields impactful insights and drives change.
There is nothing new about the importance of Employee Engagement as a measure of company health. CEOs, Consultants, Academics, and all sorts of people have been talking about it for years. Here are some classic examples: “To win in the marketplace you must first win in the workplace.” Doug Conant, CEO of Campbell’s Soup “When […]
A Typical Exit Scenario: Manager: Thanks for coming in. We’re sorry to see you go, so I’d like to conduct an exit interview with you. Exiting Employee: Okay. Manager: What made you dissatisfied with your employment here? Exiting Employee: I’m not dissatisfied. Manager: Well, what about your salary and benefits. Were you dissatisfied with those? […]
Consumption figures, social media activity, CRM reports and other streams of big data have caused seismic, irreversible shifts throughout the business intelligence landscape. That’s what some in the industry believe, asserting that waves of change threaten “traditional” research agencies either unwilling or unable to adapt their established business models. Others say Hogwash! They suggest all […]
Last week, we posted a blog about how Discrete Choice Analysis (DCA) could be used to help design and develop new products more successfully. The final component of the technique is the provision of an Excel-based simulator to demonstrate the impact of different combinations of features and attributes on the forecasted share of market for […]
In 1957, Ford introduced a revolutionary new car, the Edsel. The development of the Edsel began in 1955 with one of the most extensive R&D efforts in the history of auto making. This included far-reaching market research to determine the most preferred features and functions to include in the car. Edsel offered several innovative features, […]
There has been much written, spoken, and touted about Employee Engagement. But what is it and why is it important? Employee engagement is hard to describe, but you know it when you see it. Sort of like positive energy. You walk into an office, restaurant, or any place of business and you just feel it. […]
You probably reached this page by searching for “www.infosurvgroup.com”, “Infosurv mystery shopper”, or something similar. If this is you, we want you to know that the check you have received IS A FRAUD. Now, let us explain. Recently, a new mystery shopping scam is being circulated. In this scenario, an individual receives a letter in […]
Crowdsourcing is one of the newest market research tools. Many large organizations such as Starbucks, Nokia, Dell, IBM, 3M, and Netflix are embracing it to learn more about what their clients and prospects want and need. But what is it and what are the risks and rewards of using it? This blog will explain what […]
Marketing research is a fundamental tool to help firms discover compelling actionable insights. How can you get more and better information? Here are 7 steps to consider in your quest: Review what you already know. Perhaps you are rolling out a new product line that will be targeted to your existing customer base. What are […]
