Christian Wright is the VP of Client Services at Infosurv. With a master’s in marketing research, he’s equipped to design actionable research that yields impactful insights and drives change.
There are many, many examples of companies who have insanely satisfied customers. However, rather than list these paragons, let’s take the time to dig a little deeper about how they create this level of customer satisfaction. Because, while each of these companies is in a different industry, we can all learn something from each of […]
Thank you, Abraham Lincoln! Without you, we wouldn’t celebrate Thanksgiving as a national holiday. Yes, George Washington was the first to proclaim a national day of thanksgiving in 1789. But it was Abraham Lincoln who created Thanksgiving as a national holiday (with a set date on the last Thursday of November) in 1863; “I do […]
Infosurv Research is delighted to announce that JD Woods has brought his more than 20 years’ experience back home to create exciting new opportunities for clients to use their marketing research results to drive business success. This month, JD rejoined Infosurv as Vice President and Director of Sales, proving that you can indeed “go home […]
“A satisfied customer is the best business strategy of all.” Michael LeBoeuf, American business author and former management professor at the University of New Orleans It’s indisputably better to have satisfied customers than dissatisfied customers. The research on the business benefits of superior customer satisfaction in both academia and business is extensive. Satisfied customers: Buy […]
What do the following products have in common? Nutrasweet Command Hooks Post-It Notes Scotch Blue Gmail Ivory Soap Yes, they are all successful. Yes, they are all consumer products. However, and more importantly, they were all invented by employees. That’s right, whether intentionally developed under new product research programs or happy accidents, all of these […]
Do you ever get the feeling that we only have elections to find out if the polls were right? Robert Orben, magician and comedy writer, 1927 Atlanta, GA – Infosurv Research’s home base – is the focus of two hotly contested races this year: one for the Governor’s office, the other for a seat in […]
The Council of American Survey Research Organization (CASRO) held their 39th Annual Conference in Denver September 29 through October 2 of this year. Infosurv Research, a long time CASRO member, was delighted when the CASRO leadership honored our own Pete Booth, Vice President of Business Development, for his 25 years of service to the organization. […]
Many corporations spend million – if not hundreds of millions – on marketing campaigns to build their brand with customers. But one of the most cost-effective programs for brand building is sitting in the cubicle next to you: your employees. Many brands forget that they are delivered by employees and that the fastest way to […]
Recently, research by American Express revealed that receiving great customer service triggers the same reactions in the brand as feeling loved. When 1,620 consumers were tested under laboratory conditions, 63% said they felt their heart rate increase when they thought about getting great customer service. However, the research went beyond self-reported measures and found that […]
