Christian Wright is the VP of Client Services at Infosurv. With a master’s in marketing research, he’s equipped to design actionable research that yields impactful insights and drives change.
Recently, the Ford Motor Company has been running television advertisements featuring Lincoln cars as an example of “when craft was King.” Edsel Ford is called out as an innovator in the original luxury auto market. In the ad, Edsel Ford is quoted as saying, “My father makes the most popular cars in the world, but […]
“Golf is a good walk spoiled.” – Mark Twain (and others) “They call it golf because all the other four-letter words were taken.” – Raymond Floyd As much as golfers love to complain about the game of golf, there is one time when no one complains: when you’re golfing in support of a good cause. […]
Over the course of American history, the federal income tax has come and gone as the government needed money. However, in 1913, a constitutional amendment made income taxes a permanent fixture of our economy. Whether you paid or got a refund, most American adults participate in the annual April 15 ritual known as Tax Day. […]
By Pete Booth, VP Business Development Marketers and marketing researchers struggle to uncover what product and service attributes and features are truly valuable to customers. The long-standing approach of asking customers to rate importance on a five-point scale often does not sufficiently discriminate between the items, leaving marketers with the impression that everything is important! […]
In The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions, David Harris provides researchers with his keys to designing better questionnaires. Harris posits that one of the reasons questionnaires (and the information they collect) fall short is the infrequent use of qualitative research as a part of the design process. […]
Infosurv Research’s Insights Reports always receive accolades from our clients. We like to think that they are different – and better – from the average marketing research report. Why? Because we focus on directly answering the project objectives and helping our clients make better business decisions. There are no hard and fast rules for writing […]
Whether you believe that St Patrick really did drive the snakes out of Ireland or not, March 17th is the traditional day for shamrocks, shillelaghs, leprechauns, and the wearin’ o’ the green. What does marketing research have to do with St. Patrick’s Day? More than you might think! In fact, William Sealy Gossett developed the […]
In Part 1 on questionnaire design, we took on questionnaire design with an emphasis on improving the respondent experience. By adopting a disciplined approach to the content of the questionnaire and focusing solely on the business challenge at hand, we can ensure that the questionnaire is the most efficient tool for collecting the necessary data. […]
Survey response rates have plummeted in recent years, for both consumer and business surveys. There are many reasons for this: Concerns about personal privacy and information security Time limitations (the ubiquitous “too busy”) Survey length Surveys that are boring or topics that are boring Repetitive questions or grids The survey experience, including the interviewer’s skills, […]
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