Christian Wright is the VP of Client Services at Infosurv. With a master’s in marketing research, he’s equipped to design actionable research that yields impactful insights and drives change.
Last week in this blog, we talked about the three main types of marketing research methodologies and focused in on the most popular forms of self-completed methodologies. This week, we continue the discussion with interviewer-assisted and observation methodologies. Telephone Surveys Although declining in popularity, telephone interviewing continues to be an important data collection method for […]
Modern marketing research began in the late 1920’s and the only ways to reliably gather information from consumers was by asking questions in person, face-to-face or through a mail questionnaire. However, there are many different methodologies available to today’s marketing researcher to gather the attitudes, opinions, and behaviors of consumers, and each one comes with […]
Part Two: Marketing Research Implementation In Part One of the Marketing Research Process, we discussed the first three steps of the research process: Determining the Need for Marketing Research Defining the Research Problem Setting the Research Objectives We characterized those steps as “Thinking About the Research”. Once you’ve completed the thinking, you have created the […]
The digital age offers businesses a huge opportunity to stand out from their competitors and gain customer loyalty. Quote: “Smart businesses should come to realize that the customer service bar is lower— and that today, it’s easier than ever to differentiate your company from the pack with (crazy as it seems) actual quality customer service.”- […]
“It has been said that something as small as the flutter of a butterfly’s wing can ultimately cause a typhoon halfway around the world.” – Chaos Theory Chaos Theory argues that, if you change one thing, you change everything, because of the innate interdependence of everything in the world. Customer satisfaction is a lot like […]
There are many business benefits to having strong customer satisfaction, including lower cost of sales, increased repeat purchase and happier employees. But satisfied customers help you build your brand in three important ways: 1. Differentiation/Distinction One of the main goals for brand building is establishing a competitive differentiation. This is more difficult than ever in […]
It’s that time of year again, when Americans reflect on the state of their lives, and resolve to make improvements over the next 12 months. Over the years, the kinds of resolutions have been predictable. So, right now, take a piece of paper and write down the most frequent resolutions that pop into your mind. […]
“But you were always a good man of business, Jacob’, faltered Scrooge, who now began to apply this to himself. ‘Business!’ cried the Ghost, wringing its hands again. ‘Mankind was my business; charity, mercy, forbearance, and benevolence, were, all, my business. The deals of my trade were but a drop of water in the comprehensive […]
Why measure customer satisfaction? So you can improve it! The benefits of strong satisfaction are well documented in terms of business success. So the important thing is not just measuring customer satisfaction, but developing programs that will drive that satisfaction level higher. But how do you know what to do? If your customer satisfaction measurement […]
![Choosing the Right Research Methodology [Part 2]](https://www.infosurv.com/wp-content/uploads/2015/02/telephone-survey-methodologies-1200x1000.webp)
![Understand the Trade-offs to Choose the Right Methodology [Part 1]](https://www.infosurv.com/wp-content/uploads/2015/02/marketing-research-methodology-data-collection-1200x1200.webp)
![The Marketing Research Process: 9 Steps to Better Insights [Part 2]](https://www.infosurv.com/wp-content/uploads/2015/02/marketing-research-process-1200x1697.webp)
