Insider Blog
Many companies today do their customer satisfaction surveys in-house. Many of them are a one- or two-question post-transaction survey, but many attempt a much more comprehensive survey and sophisticated analysis. We understand that the cost savings from DIY customer surveys […]
Many companies, being seduced by the obvious cost savings, are trying to do their own Employee Surveys. There is an obvious dilemma with DIY Employee Research. It’s sort of like going up to someone and asking them what they like […]
One of the most exciting – and controversial – new applications of mobile marketing research is geofencing or geotracking. Using specialized software, researchers draw a virtual fence around a geographic location (e.g., mall, big box store, etc.) and monitor shopper […]
ESOMAR, the global organization for marketing research, recently issued its Guideline on Mobile Research. In collaboration with the Global Research Business Network, the organizations establish standards for privacy notices, device security, paradata, and much more. The document “is intended to […]
Online survey panels have proliferated over the past few years – seems like everyone has an online panel (or at least an online community) to facilitate online marketing research sampling. Moreover, then there are the aggregators, who combine panels to […]
As smartphones become ubiquitously integrated into our daily lives, they become more than a device as they contain all the information and records that we need to manage our households, and often our businesses. Where we are, what we are […]
Wearable devices are the latest technology craze. Perhaps AppleWatch is the most popular example, but wearable devices usually have a smart sensor and connect to the internet…
The establishment of a ubiquitous wireless network has been compared to the fourth industrial revolution, with an impact comparable to that of the printing press and the internet itself. TechRepublic, reporting on the Mobile World Congress America keynote given by […]
Despite the ubiquity of mobile devices in our own lives, marketing researchers have been slow to commit to mobile devices as the first line of approach for online surveys. We all know that we must optimize surveys for the “small […]