Insider Blog
MROC stands for Marketing Research Online Community. Forrester Research coined the term in their 2008 report titled, “Will Web 2.0 Transform Market Research?”. Forrester defines an MROC as a “captive interactive group of people online joined together by a common […]
With the proliferation of DIY survey tools, it is easier than ever to survey your customers. So easy, in fact, that many companies have completely lost control over who is surveying which customers, when and how many surveys are being […]
Many marketing researchers enjoy the anticipation of digging into a new or expanded data set. However, others feel completely overwhelmed, looking at too many numbers, in too many tables, sliced too many ways. While our first instinctual action might be […]
Why do companies research their customers? Whether to measure customer satisfaction and loyalty or to evaluate the customer experience, there are two main reasons for examining your customer base. Customer research delivers information that helps companies improve and grow their […]
Many marketing researchers believe that interpreting the resulting survey data is the most fun and interesting part of the job. Reviewing the data for the first time, trying to unlock the secrets and tease out the contradictions, and finally creating […]
Conducting survey research with employees presents a different set of challenges than research with customers or prospects. While it is certainly easier to reach and communicate with your employees, the relationship between employee and your business is different and more […]
At its most basic level, marketing research is about getting information to help businesses make decisions and solve problems. That means asking the right questions, of the right people, in a way, they will be comfortable with and want to […]
Businesses are often surprised to learn that their customers may not want to participate in survey research. “But our customers love us!” they cry. It’s not how your customers feel about your business that is keeping them from responding; it’s […]
Questions are the heart of marketing research, but they are often not given the thoughtful consideration that they deserve in that role. Especially when companies choose to do their marketing research in-house, poorly written questions can lead to seriously bad […]