Crowdsourcing vs. Targeted Sampling: Can the “Crowd” Predict the Behavior of your Target Consumer?

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Thursday, February 21, 2013 1:00 PM – 2:00 PM EST
The “wisdom of crowds” has taught us that the general population can be very effective at predicting future outcomes. But can the crowd predict the behavior of your target customer? This webinar will help you to understand when a sample of the general population is appropriate, and perhaps superior to, targeted marketing research. Infosurv will share best practices and a share a groundbreaking case study on crowd wisdom that you absolutely do not want to miss!

What You’ll Learn:

    • How “the crowd” can predict the behavior of your target consumer: Lessons from four unique cases
    • What makes a crowd wise: Best practices for consumer research
    • A lesson in respondent engagement: Solving problems vs. Answering questions

This session was originally presented at THE Market Research Event 2012 in Boca Raton, FL.

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Kyle Burnam

Kyle Burnam is the CEO of Infosurv and the leader of its sister company, Intengo, where he oversees all client research and R&D projects. Having been in the industry since 2005, Kyle brings a wealth of experience to the table and an innovative eye to every project.
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