Insider Blog
While cars have evolved over the past decades, not much has evolved when it comes to the actual retail buying process at a dealership. Just last month I was in the market to buy a new car (RIP 2003 Honda […]
Okay, that might be a bit of exaggeration. But now that I have your attention, let’s think about this! The Republican Party, finding themselves in the unprecedented position of wrangling 17 presidential hopefuls, determined to limit the first debate, sponsored […]
The second habit of The Seven Habits of Highly Effective People according to Stephen Covey is “Begin with the End in Mind”. This principle was taught to me early in my career, even before Covey published the idea. I was […]
Part 2: Mitigation In spite of the most rigorous security measures, the best efforts and best intentions of you and your marketing research partner, a data breach can still happen. It can be a scary prospect, especially if the amount […]
Part 1: Prevention JP Morgan Chase, Anthem, Home Depot, Sony, Target. The list of companies suffering a data breach is long and includes some of the leading companies in the world. Even the U.S. government is on the list since […]
Marketing Research ethics? What’s that all about? You may never have considered this before, but ethical behavior is critical for marketing research success. Certainly we want to behave ethically towards our clients, but we have the additional burden of behaving […]
As little as two decades ago, leading researchers would only offer an incentive in surveys where the interview length was more than 45 minutes. How times change! Today, response rates for even the best designed and managed surveys are dropping […]
Recently, we learned of a company who had completed a survey that included four open-ended questions, each of which had more than 2,000 responses. Let’s do the math: 2,000 open end responses, times four, with an average of 15 words […]
This Friday (or Thursday or Wednesday), as you head out for your July 4th Independence Day weekend, here is what statistics are saying you’ve got planned: Eating If Memorial Day is the traditional start of summer, then July 4th is […]