Insider Blog
Achieving customer satisfaction is a pretty low bar these days. Several research studies have shown that customer expectations of service, for many industries, are extremely low, as are their expectations of business response to their complaints. They just don’t expect […]
Many managers believe that the main reason employees quit is because they perceive themselves to be inadequately compensated. And that means primarily salary (or wages), but benefits come into play here as well. In discussions of how to reduce employee […]
Recently, the Ford Motor Company has been running television advertisements featuring Lincoln cars as an example of “when craft was King.” Edsel Ford is called out as an innovator in the original luxury auto market. In the ad, Edsel Ford […]
It’s been said that customer satisfaction is the result of 50% performance and 50% communications. Well, perhaps that’s not the actual percentages in all cases. However, creating truly satisfied customers, especially for services, you need to deliver both performance and […]
If you have been paying attention to all the latest marketing research buzz, you know that Data Visualization is a hot topic. I recently attended an SSI workshop where they reviewed some of their research on data visualization. (This research […]
In marketing and survey research, sampling error occurs because we measure components of a sample of the population instead of the whole population. For example if you measured the average height of a basketball team, it would be reasonable to […]
“Golf is a good walk spoiled.” – Mark Twain (and others) “They call it golf because all the other four-letter words were taken.” – Raymond Floyd As much as golfers love to complain about the game of golf, there is […]
Last week, JD Woods posted a blog titled: Three Most Common Problems with Your Survey Length, he talked about the problems caused by long questionnaires that don’t keep respondents engaged. Here are some additional tips for keeping respondents engaged, from the […]
It’s a common dilemma in marketing research: You have 40 minutes worth of questions, but you know that your respondents only have about 20 minutes worth of attention, or less. The concern used to be that respondents would break off […]