Insider Blog
If you’re about to embark on marketing research with a business-to-business population, there are several challenges you will need to address, not the least of which is sampling. While traditional consumer samples are difficult enough, B2B samples bring additional complexity. […]
The rule of thumb for B2B research used to be that you had to use telephone surveys. Now, however, the tide is turning, and online surveys are becoming more and more popular with business respondents. The reasons for this are: […]
Over the course of American history, the federal income tax has come and gone as the government needed money. However, in 1913, a constitutional amendment made income taxes a permanent fixture of our economy. Whether you paid or got a […]
By Pete Booth, VP Business Development Marketers and marketing researchers struggle to uncover what product and service attributes and features are truly valuable to customers. The long-standing approach of asking customers to rate importance on a five-point scale often does […]
Would you evaluate a student on the basis of just one test score? Or a baseball player on the basis of batting average only? Or, a car based only on gas mileage? In 2006, when Fred Reichheld published The Ultimate […]
In The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions, David Harris provides researchers with his keys to designing better questionnaires. Harris posits that one of the reasons questionnaires (and the information they collect) fall […]
Infosurv Research’s Insights Reports always receive accolades from our clients. We like to think that they are different – and better – from the average marketing research report. Why? Because we focus on directly answering the project objectives and helping […]
Whether you believe that St Patrick really did drive the snakes out of Ireland or not, March 17th is the traditional day for shamrocks, shillelaghs, leprechauns, and the wearin’ o’ the green. What does marketing research have to do with […]
In Part 1 on questionnaire design, we took on questionnaire design with an emphasis on improving the respondent experience. By adopting a disciplined approach to the content of the questionnaire and focusing solely on the business challenge at hand, we […]