Insider Blog
Survey response rates have plummeted in recent years, for both consumer and business surveys. There are many reasons for this: Concerns about personal privacy and information security Time limitations (the ubiquitous “too busy”) Survey length Surveys that are boring or […]
Last week in this blog, we talked about the three main types of marketing research methodologies and focused in on the most popular forms of self-completed methodologies. This week, we continue the discussion with interviewer-assisted and observation methodologies. Telephone Surveys […]
Modern marketing research began in the late 1920’s and the only ways to reliably gather information from consumers was by asking questions in person, face-to-face or through a mail questionnaire. However, there are many different methodologies available to today’s marketing […]
Part Two: Marketing Research Implementation In Part One of the Marketing Research Process, we discussed the first three steps of the research process: Determining the Need for Marketing Research Defining the Research Problem Setting the Research Objectives We characterized those […]
Part One: Thinking About the Research Many times, when thinking about the need for marketing research, managers will automatically jump to their favorite methodology (“I need to do some focus groups.”) or will even have drafted a questionnaire based on […]
Have you ever seen this chart? What it tells us is that, of all the knowledge in the world, all, we can be sure of, is what we know and what we know we don’t know. But most of the […]
“It has been said that something as small as the flutter of a butterfly’s wing can ultimately cause a typhoon halfway around the world.” – Chaos Theory Chaos Theory argues that, if you change one thing, you change everything, because […]
There are many business benefits to having strong customer satisfaction, including lower cost of sales, increased repeat purchase and happier employees. But satisfied customers help you build your brand in three important ways: 1. Differentiation/Distinction One of the main goals […]