Insider Blog
It’s that time of year again, when Americans reflect on the state of their lives, and resolve to make improvements over the next 12 months. Over the years, the kinds of resolutions have been predictable. So, right now, take a […]
“But you were always a good man of business, Jacob’, faltered Scrooge, who now began to apply this to himself. ‘Business!’ cried the Ghost, wringing its hands again. ‘Mankind was my business; charity, mercy, forbearance, and benevolence, were, all, my […]
Why measure customer satisfaction? So you can improve it! The benefits of strong satisfaction are well documented in terms of business success. So the important thing is not just measuring customer satisfaction, but developing programs that will drive that satisfaction […]
There are many, many examples of companies who have insanely satisfied customers. However, rather than list these paragons, let’s take the time to dig a little deeper about how they create this level of customer satisfaction. Because, while each of […]
Thank you, Abraham Lincoln! Without you, we wouldn’t celebrate Thanksgiving as a national holiday. Yes, George Washington was the first to proclaim a national day of thanksgiving in 1789. But it was Abraham Lincoln who created Thanksgiving as a national […]
Infosurv Research is delighted to announce that JD Woods has brought his more than 20 years’ experience back home to create exciting new opportunities for clients to use their marketing research results to drive business success. This month, JD rejoined […]
“A satisfied customer is the best business strategy of all.” Michael LeBoeuf, American business author and former management professor at the University of New Orleans It’s indisputably better to have satisfied customers than dissatisfied customers. The research on the business […]
What do the following products have in common? Nutrasweet Command Hooks Post-It Notes Scotch Blue Gmail Ivory Soap Yes, they are all successful. Yes, they are all consumer products. However, and more importantly, they were all invented by employees. That’s […]
Do you ever get the feeling that we only have elections to find out if the polls were right? Robert Orben, magician and comedy writer, 1927 Atlanta, GA – Infosurv Research’s home base – is the focus of two hotly […]