Beyond Engagement: Measuring Employee Experience

Executives understand the need to leverage human capital for maximum reward through superior customer service, productivity, and loyalty. Many companies measure employee satisfaction, and most have now gone beyond satisfaction to engagement. As such, we have focused on our company’s culture – how employees feel, the organizational structure, and leadership. However, companies must manage their […]


Applying Marketing Lessons to HR

Bill Marriott, Sr., is famous for saying (among other memorable quotes) “Take care of your employees, they’ll take care of your guests, and your business will take care of itself.” However, in many companies, HR budgets (excluding compensation and benefits) are but a fraction of marketing budgets. As Bill Marriott told us, the linkage between […]


Employee ROI: Worth the Measurement Challenge

The latest jobs report from the U.S. Department of Labor (May 2017) reported 5.1 million unfilled jobs in the economy. We added more than 200,000 jobs, and hiring is brisk in technology and hospitality, and will continue to increase. That means the demand for – and the cost of – great talent will increase as […]


Increasing Employee Engagement in Hospitality

Have you ever wondered about the similarity between the words hospitality and hospital? Of course, they have the same root. Searching etymology.com you find both words come from “mid-13c., “shelter for the needy,” from Old French hospital, ospital “hostel, shelter, lodging” (Modern French hôpital), from Late Latin hospitale “guest-house, inn,” and from the Latin adjective […]


Increasing Employee Engagement: Transportation

If you’ve taken a road trip lately, you probably have noticed those “drivers wanted” signs on the back of nearly every long-haul truck you pass. Attracting and retaining drivers is one of the transportation industry’s most challenging issues. And no wonder – long haul trucking is a tough career. Being away from home, driving two […]


Increasing Employee Engagement: Consumer Packaged Goods

Many of the evolving information and consumption trends disproportionately impact the consumer packaged goods (CPG) industry. CPG companies are constantly facing increasing operational costs, slow-growth, global competition and tech-savvy shoppers. The key to their survival and maintaining sustainable operational costs requires innovative strategies, vision, and grit. However, despite this challenging environment, CPG companies have some […]


Increasing Employee Engagement in Government

What comes to mind when you think of government employees? People invested in obfuscation and bureaucracy? People more interesting in taking long lunches than in taking actions? People comfortably ensconced in easy jobs with great benefits, just counting the days to retirement? It’s not easy to be a government employee these days. Whether you’re at […]