Behavioral Data: What is it? (Part One)

Using behavioral data to learn about consumer preferences and behavior is a very hot topic for marketing researchers. After all, we all know that surveys aren’t perfect: our samples may … Read More

Improving Employee Research with AI

Artificial Intelligence (AI) and Machine Learning (ML) are popular topics for just about any business function, in any industry. And that is not surprising as both methodologies promise to help … Read More

Fun Stats About the Fourth!

When you think of holidays that Marketers love, the Fourth of July may not pop to mind like Christmas, Halloween, and Easter. However, Independence Day ranks right up there as … Read More