Want to Make More Money? Engage Employees

“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve […]


Ready, Fire, Aim: 5 Things NOT to be Neglected in Employee Engagement Research

Employee engagement surveys use many of the same tools we use in general marketing research. There is, however, a very important difference: employees and their relationship with your company are different from your customers and their relationship with your company. Not to overstate the obvious, but that difference means that employee engagement research should be […]


Beyond Demographics: Motivation Segmentation

The concept of segmentation is not new. Wendell Smith first wrote about segmentation in 1956. In fact, segmentation is fundamental to much of marketing. Identifying homogeneous groups of people within a more heterogeneous population created great efficiency for developing and selling products and services. Often, these segments were defined demographically by gender, ethnicity, income, education […]


Communicate More to Increase Employee Engagement

It’s hard to argue against increasing employee engagement. Research repeatedly shows that companies with more engaged employees have higher customer satisfaction, lower turnover and attrition, greater customer loyalty, and better financial performance. What’s not to love? So it is not surprising that there has been a surge in the number of companies measuring employee engagement. […]