You’ve Got Questions, We’ve Got Answers

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Do you have a research question that you need answered?  Chances are, you are not the only one who is wondering. For this reason, we just launched a new FAQ section on our website.  If you can’t find what you’re looking for in our knowledge base, feel free to submit your question.

Below you will find a sampling of some recent questions asked by our website viewers.  If you would like to see more or if you have a question that is not addressed, please visit our full FAQ section at

Market Research Survey FAQ’s

Q: Do you conduct global online research?

A: Yes, Infosurv does conduct global market research. Utilizing our network of sampling partners, we can gather sample from almost any country in the world. In addition, we support the administration of surveys in multiple languages, including double byte languages like Chinese and Japanese.

Q: I am starting up a new business, but need to see if my business is a good idea and know more information about my target audience, as well as to show potential investors that consumers are excited about my concept. What type of questions should I ask?

A: The survey you need to conduct is called a new product concept test. New product concept tests are designed to accurately predict the market potential of a new product or service that has been conceived but not yet marketed to consumers. They typically include questions which gauge consumers’ likelihood to buy, expected price points, expected points of distribution, and perceptions versus existing competing products. You might also consider conducting a market assessment, which is designed to form a “snapshot” of your target market in terms of demographics (age, gender, income, etc.), psychographics (hobbies, interests, wants, needs, fears, aspirations), and behaviors (where they shop, how often they go out, how much money they spend.) Once these surveys have been conducted, you would have ample data to show investors.

Employee Survey FAQ’s

Q: To what extent can you leverage the “anonymity” of the web to effectively incorporate a peer/management review component into employee surveys?

A: One of the chief advantages of the online employee survey administration methodology is the anonymity that the Web lends to employee responses. We often conduct 360 degree surveys with the specific goal of collecting peer or management feedback in an anonymous and unbiased fashion. Employees are usually more comfortable completing a survey online than via paper since 1) their handwriting is not on the survey, and 2) their responses are transmitted directly to Infosurv for analysis without ever passing through the hands of a manager. Peer or management review can also be incorporated into a standard employee satisfaction survey with results reported by manager. Since each manager’s results are only reported in aggregate, individual respondent anonymity is guaranteed.

Q: My company wants to do an employee survey but not anonymously. How can they expect to get true results?

A: We strongly advise against non-anonymous employee surveys. Many studies have shown that employees respond differently to satisfaction and opinion surveys when their anonymity is not protected. Responses to non-anonymous surveys are often “sugar coated” by employees for fear of retribution from management. If a company hopes to gain an accurate picture of employee satisfaction, the survey must be administered via a 100% anonymous method.

Customer Survey FAQ’s

Q: What is the optimal number of questions for a customer survey?

A: We usually recommend that customer surveys are no longer than 25 questions in length which translates into about 5-7 minutes. However, that assumes a variety of different question formats dealing with separate aspects of the customer experience, but if the questions are all in a similar format and can be completed more quickly you can get away with a longer questionnaire. What really matter is the survey completion time.

Q: For B2C surveys, how much of an increase in response rate do you believe would arise for an online survey as opposed to a postal one?

A: These days we typically see better response rates for online surveys than paper surveys thanks to strong Internet penetration and consumers more technically savvy than ever before. Respondents usually prefer the online format due to convenience, easy of survey completion, and lower time requirements. As for the actual boost you would see in your survey response rate going from paper to online, it really depends upon your target audience. For example, if you’re surveying 18-26 year old males you would see a much larger boost than you would if you’re surveying the elderly.

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Christian Wright

Christian Wright is the VP of Client Services at Infosurv. With a master’s in marketing research, he’s equipped to design actionable research that yields impactful insights and drives change.
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