5 Steps to Create Effective Online Surveys

Published November, 2004, in Marketing News magazine, pg. 23-24 In the global economy of the 21st century, your organization’s very survival can hinge on its ability to gather timely and accurate … Read More

What You Don’t Know Can Hurt You [Part 1]

Published September 27, 2004, in CRM ViewPoints magazine Dissatisfied customers are silent company-killers. Dissatisfied customers are a slow, silent killer. They defect one by one, often without making a sound. What’s … Read More