Lenni Moore is the Director of Operations at Infosurv. She’s always been passionate about fostering strong professional relationships. It’s precisely these relationships that allow her to exceed her clients’ expectations because she knows exactly what they want and then leverages her experience to get it for them.
Company surveys are only as good as the questions they contain. After all, the inquiries you make—and the ways in which you make them—will ultimately reveal or conceal customer sentiment, preferences, and pain points. If you want to gather invaluable insights, it’s wise to turn to a reputable customer survey company for help. They know […]
In today’s highly competitive business landscape, understanding and meeting customer expectations is crucial for sustained success. Customer satisfaction surveys have emerged as a powerful tool for gaining valuable insights into the minds of your customers. By collecting feedback directly from your target audience, you can make informed decisions, improve your products or services, and enhance […]
Think about the last time you tried a new restaurant. It wasn’t that long ago that you heard about it from a friend or family member talking about, or through some other kind of marketing campaign. Now, however, you may have heard about it through social media. Whether it was a Facebook post or page, […]
Design Thinking is getting much press among those dealing in the Front End of Innovation (FEI). Additionally, it seems to bump up with marketing research in many situations. So, let’s explore Design Thinking and what it means for marketing research. According to Sara Faulkner, writing for the American Marketing Association, Design Thinking is “a form […]
At its most basic level, marketing research is about getting information to help businesses make decisions and solve problems. That means asking the right questions, of the right people, in a way, they will be comfortable with and want to respond. Unfortunately, all three of these areas are rife with challenges, trade-offs, and opportunities. There […]
It is no longer a question in marketing research design of whether you should use qualitative or quantitative methods. The answer is frequently, “Use both.” Combining the rich, free-form information that results from qualitative research with the quantification of survey research often yields deep and sometimes surprising new insights. From BetterEvalution.org, here are the benefits […]
In the Infosurv Insider Blog, we have been writing about the Service Profit Chain, a model of management that integrates employee engagement, customer satisfaction and loyalty, and business operations to increase profitability. Now, we all know that profitability is a good thing and something all businesses need to achieve. It follows then that if, as […]
Many corporations are facing the need to change their culture to meet future demands. There are three main trends that are motivating companies to examine and evolve their cultures, explained by Industry Week: Technology. “The spread of personal computers in the 1980s led to an evolutionary shift in workload from clerical staff to management, altering […]
One of the key strategies for improving Employee Engagement is to improve communications with employees. And one of the best tools for communicating with employees is their mobile devices. Don’t provide employees with mobile devices? Not to worry, a 2014 survey by Gartner found that 40% of US employees who work for large enterprises said […]
