Our top rated and most popular blogs of 2015- from getting more insights using marketing research, examining employee engagement benchmarks, increasing customer satisfaction, and much more! What to do with your Employee Satisfaction Survey Results The Marketing Research Process: 9 Steps to Better Insights [Part 2] read Part 1 Increasing Customer Service in a Digital World [Infographic] The […]
Author: Lenni Moore
Lenni Moore is the Director of Operations at Infosurv. She’s always been passionate about fostering strong professional relationships. It’s precisely these relationships that allow her to exceed her clients’ expectations because she knows exactly what they want and then leverages her experience to get it for them.
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Just in time for the holidays, a new scam! Every so often, Infosurv is put in the uncomfortable position of having to respond to inquiries regarding a “mystery shopping opportunity” that we are supposedly sponsoring. The gag is always a bit different, but there are always a few common elements – 1) someone receives a […]
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Dear Infosurv Insiders, It’s been a wonderful year for Infosurv, but we couldn’t have done it without you. As we enter into the holiday season once again, we would like to extend our warm wishes to you and yours. Please make the most of the holiday and look forward to enjoying further Infosurv Insights in 2016.
I used to work for a Chief Marketing Officer who would talk about the “hole in the bucket.” He was of the opinion that, no matter how wonderful our marketing was, it would always be defeated by poor service quality. “Marketing pours customers into the bucket, and poor service quality makes the hole that lets […]
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Many companies make the mistake of measuring customer satisfaction in isolation. However, new research from Washington State University suggests that that employee engagement is directly linked to customer satisfaction, Because financial success is directly linked to customer satisfaction, employee engagement is indirectly, yet importantly, linked to financial performance. If you are only measuring satisfaction and loyalty among […]
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REI (Recreational Equipment Inc.) announced it would be closed on both Thanksgiving and Black Friday, urging customers to enjoy their families in the great outdoors. And they are even giving employees a paid holiday. They initiated a social media campaign using the hashtag, #OptOutdoors, to encourage posts of outdoor adventures. REI shoppers know that REI […]
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Holiday shopping is as American as eating turkey and cranberry sauce on the fourth Thursday in November. Black Friday is named for being the day that retailers typically turned a profit for the year (from being “in the red” to “black”), and it is still the biggest shopping day of the year. But things are […]
“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve […]
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The minimum wage has been in the news a lot this year. Just recently, Zeynep Ton – an adjunct associate professor at MIT and author of the book Good Jobs Strategy – was on CNN discussing a better way to think about the employees at your organization. She notes that when employees are viewed and […]