Lenni Moore is the Director of Operations at Infosurv. She’s always been passionate about fostering strong professional relationships. It’s precisely these relationships that allow her to exceed her clients’ expectations because she knows exactly what they want and then leverages her experience to get it for them.
Research has changed drastically over the past few years from when I first started, so it’s no surprise why marketing research companies have evolved in how they do research and how they brand themselves. But whether we call ourselves data scientists, insights experts, or research specialists, what does this all mean? According to the GRIT […]
While it may seem somewhat perverse to be talking about psycho bosses on this happiest of all holidays, the sad truth is that not all bosses are as wonderful as yours. And even bosses that are not wonderful may be just, well, wacky and not truly psychotic. But there is significant research that the corporate […]
No, we’re not talking about the electric power grid. We’re talking about grid questions, one of the most commonly used question formats in survey research. The grid question format is simple to use. The response options (such as a level of agreement scale, from strongly agree to disagree strongly) are listed across the top of […]
Who owns your brand? You? Your customers? No one? Branding can be a tricky business. Too many organizations leave their brand ownership and management unclear, hoping that they won’t do anything to hurt their brand. But that is a far cry from actually helping your brand. Brands, as much as buildings, machines, and people, are corporate […]
AAU Research: Fundamental Information for Marketing Does my brand have strong awareness? What do people think about my products and services? Are my advertising and promotions working? How are people using my products and services? How often? How much? Where does my brand stand relative to my competitors? Studies of awareness, attitudes, and usage (AAU) […]
While cars have evolved over the past decades, not much has evolved when it comes to the actual retail buying process at a dealership. Just last month I was in the market to buy a new car (RIP 2003 Honda Accord), but knew for certain I was not going back to Honda due to the […]
Okay, that might be a bit of exaggeration. But now that I have your attention, let’s think about this! The Republican Party, finding themselves in the unprecedented position of wrangling 17 presidential hopefuls, determined to limit the first debate, sponsored by Fox News, to the top ten candidates. But how to decide who are the […]
The second habit of The Seven Habits of Highly Effective People according to Stephen Covey is “Begin with the End in Mind”. This principle was taught to me early in my career, even before Covey published the idea. I was working in my first job in Marketing Research and had a client who needed to […]
Part 2: Mitigation In spite of the most rigorous security measures, the best efforts and best intentions of you and your marketing research partner, a data breach can still happen. It can be a scary prospect, especially if the amount of data is large or if the sensitivity of the data is critical. The major […]
![Data Breach Mitigation Checklist [Part 2]](https://www.infosurv.com/wp-content/uploads/2015/08/data-breach-checklist-Copy.webp)