Lenni Moore is the Director of Operations at Infosurv. She’s always been passionate about fostering strong professional relationships. It’s precisely these relationships that allow her to exceed her clients’ expectations because she knows exactly what they want and then leverages her experience to get it for them.
Last week, we wrote about how millennial employees can help your business succeed. In that article, we also mentioned a few stereotypes about millennials (“…they’re lazy, they can’t be managed; they’re selfish.”) But before the Boomer eye-rolling begins, consider this: according to recent research by ADT, one million Millennials enter the workforce each year. By […]
We wrote a blog last year on how to tap into your employees for success, however, this post focuses on tapping into your millennial workforce. The word millennial has been a buzzword for quite some time, but generally has some type of negative connotation to it–they’re lazy, they can’t be managed, they’re selfish, but this […]
Last week, in our blog “5 Reasons Why Survey Respondents Don’t Tell the Truth”, we wrote about the problem of dishonest respondents. Since the value of marketing research rests solely on data quality, keeping respondents honest is a big deal. In their blog Measuring U reports that the percentage of respondents who give false answers […]
“I need a representative sample.” Or do you? As a marketing research vendor, we often get requests for a “nationally representative sample.” That has somehow become a buzzword for research quality. Many polls and surveys reported in the media purport to have “nationally representative samples,” thereby implying that they are sound. (Of course, bias could […]
It used to be the rule of thumb. If consumer had a good experience with your company, they told 5 people. If they had a bad experience, they told 10 people. This statistic was supported by multiple research studies, commercial and academic, with the same result: consumers told twice as many people when you screwed […]
We’ve seen it all- the good, the bad, and the ugly. As data becomes more ubiquitous it’s becoming harder and, at times, downright confusing to interpret which can lead to mistakes, confusion, and miscommunication. So here are 3 common mistakes you can easily avoid when interpreting and presenting data: Overstating your data: We’ve all heard statements […]
As the advertisements for flowers, candy, jewelry, and giant teddy bears become too numerous to count, we began to wonder about the time-honored tradition of dumping your girlfriend or boyfriend just to get out of celebrating a holiday with them. After all, why spend your hard-earned money and endure an uncomfortable evening, just to break […]
As one year draws to a close, and another begins, the marketing research industry turns introspective and tries to make sense of the chaos by identifying major trends that we have seen in the year past, or that we will see more of in the coming year. These major trends are supposed to help us […]
Every year in December and then the following January (and even into February), the blogosphere is full of posts about the “most important trends”, the “most disruptive trends” or “some other general warning trends”of the year. But how valuable are those blogs? Are they actually telling us something new and different? Or just reiterating what […]
