Lenni Moore is the Director of Operations at Infosurv. She’s always been passionate about fostering strong professional relationships. It’s precisely these relationships that allow her to exceed her clients’ expectations because she knows exactly what they want and then leverages her experience to get it for them.
One of the go-to surveys for brand managers and ad agencies is the Awareness, Attitudes and Usage study (or AAU and also known as A&U.) AAU studies can be completed for brands, specific products and services, categories, or markets. These studies guide brand marketers’ decisions to develop the brand and grow the business, including opportunities […]
What are the essential elements of an Employee Engagement survey? Two Important Considerations in Conducting Employee Engagement Surveys One of the biggest challenges in measuring employee engagement is dealing with respondents’ willingness and ability to trust the source of the survey. Will their answers be kept confidential? If they respond negatively will there be retribution? […]
Just as Turner Classic Movies’ program “The Essentials” focuses on iconic films over time, there are also essential questions for measuring customer satisfaction. But we call our essentials KISS: Keep It Short and Simple. There are two key reasons researchers are minimizing the number of questions included in a survey. First, respondents hate long surveys, […]
The tinge of Fall is not yet in the air, but the Back-to-School sales are nearly over, and the big, yellow buses are rolling. Whether you have school-age children or not, your Facebook feed is filling up with adorable pictures of children ready to start on their next educational adventure, and the traffic is getting […]
Another day, another account hacked. It’s all over the news. For most of us, the data we put on the internet may not be as sought after and sensitive. So we wondered, how do U.S. internet users feel about the security of their online data? We used Google Consumer Surveys to ask 400 U.S. online […]
As the Democratic National Committee recently discovered, the term “data security” may be an oxymoron. But most of us are not major political, business, or entertainment celebrities, and the data we put on the internet may not be as sought after and sensitive. So we wondered, how do U.S. internet users feel about the security […]
At Infosurv Research, we are committed to improving our client’s businesses by measuring and improving their employees’ engagement levels. In our research, we have demonstrated a strong, positive connection between employee engagement and key business metrics. It’s not mumbo-jumbo. It’s real: engaged employees lead to positive business results. Kevin Kruse writes on employee engagement for […]
While the introduction of the online survey met with breath-taking predictions about the demise of telephone surveys, time has shown those predictions to be false. There are still times when a phone survey is the best methodology. Whenever you have a population that is relatively low-incidence, in a small geographic are, not computer savvy, or […]
Companies – especially very large companies – tend to think of their employees as monolithic. However much lip service we pay to treating each individual as an individual, by necessity our policies treat everyone as the same. And while that may be necessary, when it comes to employee engagement, there are very distinct demographic or […]
