Lenni Moore is the Director of Operations at Infosurv. She’s always been passionate about fostering strong professional relationships. It’s precisely these relationships that allow her to exceed her clients’ expectations because she knows exactly what they want and then leverages her experience to get it for them.
Part 1: Prevention JP Morgan Chase, Anthem, Home Depot, Sony, Target. The list of companies suffering a data breach is long and includes some of the leading companies in the world. Even the U.S. government is on the list since both the Internal Revenue Service and the U.S. Military were hacked. The Ponemon Institute puts […]
As little as two decades ago, leading researchers would only offer an incentive in surveys where the interview length was more than 45 minutes. How times change! Today, response rates for even the best designed and managed surveys are dropping and using incentives is commonplace. However, there is still debate about when to use incentives, […]
Recently, we learned of a company who had completed a survey that included four open-ended questions, each of which had more than 2,000 responses. Let’s do the math: 2,000 open end responses, times four, with an average of 15 words (guesstimated) = way too many responses! During the planning of the survey, they hadn’t considered: […]
This Friday (or Thursday or Wednesday), as you head out for your July 4th Independence Day weekend, here is what statistics are saying you’ve got planned: Eating If Memorial Day is the traditional start of summer, then July 4th is the traditional time for the family get together. And, in order to celebrate properly, we […]
Achieving customer satisfaction is a pretty low bar these days. Several research studies have shown that customer expectations of service, for many industries, are extremely low, as are their expectations of business response to their complaints. They just don’t expect much, whether it’s in-person, phone or online service. The good news is that this creates […]
Many managers believe that the main reason employees quit is because they perceive themselves to be inadequately compensated. And that means primarily salary (or wages), but benefits come into play here as well. In discussions of how to reduce employee attrition, the answer businesses first consider (and typically reject) is pay raises. Infosurv Research conducts […]
Would you evaluate a student on the basis of just one test score? Or a baseball player on the basis of batting average only? Or, a car based only on gas mileage? In 2006, when Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth, Net Promoter Score, the metric took the business […]
Part One: Thinking About the Research Many times, when thinking about the need for marketing research, managers will automatically jump to their favorite methodology (“I need to do some focus groups.”) or will even have drafted a questionnaire based on a problem that has not yet been defined. Or, at the opposite end of the […]
Congratulations! You have just received the results of your company’s annual Employee Satisfaction Survey. You now have measurements of the five key elements of Employee Engagement and a vast array of data on everything from perceptions of company leadership to ratings of various company benefits. You now know that 67% of your employees are satisfied […]
![Data Breach! Welcome to Your Worst Nightmare [Part 1]](https://www.infosurv.com/wp-content/uploads/2015/07/data-breach-1200x1385.webp)
