Kyle Burnam is the CEO of Infosurv and the leader of its sister company, Intengo, where he oversees all client research and R&D projects. Having been in the industry since 2005, Kyle brings a wealth of experience to the table and an innovative eye to every project.
It’s a common dilemma in marketing research: You have 40 minutes worth of questions, but you know that your respondents only have about 20 minutes worth of attention, or less. The concern used to be that respondents would break off at about 20 minutes and not complete the questionnaire. However, research by SSI and others […]
If you’re about to embark on marketing research with a business-to-business population, there are several challenges you will need to address, not the least of which is sampling. While traditional consumer samples are difficult enough, B2B samples bring additional complexity. Depending on your research objectives, you will need to answer these three questions to structure […]
The rule of thumb for B2B research used to be that you had to use telephone surveys. Now, however, the tide is turning, and online surveys are becoming more and more popular with business respondents. The reasons for this are: Convenience: The business person does not have to take time away from work to answer […]
Have you ever seen this chart? What it tells us is that, of all the knowledge in the world, all, we can be sure of, is what we know and what we know we don’t know. But most of the knowledge in the world, we don’t even know we don’t know! When you think about […]
On my way to Denver, CO, for the most recent CASRO conference, my wife and I spent a few days in Estes Park, at the renowned Stanley Hotel. For those of you who are not Stephen King fans, this is the hotel that inspired him to write The Shining, the book that firmly established King […]
Thursday, February 21, 2013 1:00 PM – 2:00 PM EST The “wisdom of crowds” has taught us that the general population can be very effective at predicting future outcomes. But can the crowd predict the behavior of your target customer? This webinar will help you to understand when a sample of the general population is […]
Join Infosurv at the 2013 PMRG Annual Conference Next month, Infosurv will once again be on hand for the PMRG Annual Conference in National Harbor, MD! We’re looking forward to discussing the evolving role of the healthcare marketing researcher and sharing some tools and best practices for pharma concept testing. Sandy McCray will be available […]
Infosurv conducts over 50 Employee Satisfaction and Engagement surveys every year. In our experience, employee satisfaction in the US has improved in 2012 relative to 2011. Our studies with companies across many different industries show that 78% of employees are satisfied overall, up significantly from 69% in 2011. So what are the main driving forces […]
It’s a spooky thought. Lurking in your survey data are nuances that haunt you every time you field a study. As you sift through your data they appear then disappear as cryptic texts, so puzzling you may not even be aware of what they mean. Often ignored or thrown out, these seemingly minute occurrences can […]
