Kyle Burnam is the CEO of Infosurv and the leader of its sister company, Intengo, where he oversees all client research and R&D projects. Having been in the industry since 2005, Kyle brings a wealth of experience to the table and an innovative eye to every project.
In a prediction market conducted by Infosurv and GMI, almost 80% of traders banked on Mitt Romney winning the South Carolina Primary on Saturday, January 21, 2012. Atlanta, GA , January 20, 2012 – In an overwhelming vote of confidence, 79% of traders in a recent Infosurv prediction market think former Massachusetts governor Mitt […]
This webinar presentation features Infosurv Director of Marketing, Kyle Burnam, as he reveals how prediction markets, respondent collaboration, and the wisdom of crowds can be used to identify and optimize your new product concepts and business ideas. He also shares how our proprietary methodology can forecast the real world success of your concepts with more […]
This big news today is that 1) Spain won the 2010 FIFI World Cup, and 2) Paul the Octopus knew it all along. Paul is an “animal oracle” living at the Sea Life Centre in Germany who correctly predicted the outcomes of 8 consecutive World Cup matches, including Spain’s defeat of the Netherlands in Sunday’s final […]
In the computer world, hacking refers to coming up with an elegant and novel way of achieving something with software that subverts some previous constraint. In recent years, computer hacking has inspired a new term called life hacking, which Wikipedia defines as “anything that solves an everyday problem in a clever or non-obvious way.” […]
The wisdom of crowds theory has its fair share of skeptics, and with good reason. When we look around us, we see lots of examples of crowds acting unwise. Lynch mobs come to mind, as do street rioters, Nazi soldiers, and sometimes even stock market investors. In each of these examples, the crowd did things […]
If you survey the prediction market landscape, you’ll notice that the outputs that PM’s provide fall into one of two categories: odds & ends. By “odds” I’m referring to the probability of a certain future outcome occurring. For example, “The probability of Obama winning the 2012 presidential election is ___%” or “The probability of the […]
Prospective clients interested in our iCE prediction market technology often ask whether it’s a crowdsourcing tool. My standard answer is “kinda.” The term crowdsourcing is defined on Wikipedia as: …the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open […]
The Woodrow Wilson Center’s Science and Technology Innovation Program (STIP) recently announced that they’re creating a prediction market to forecast future events of interest to the scientists, such as who will make the first breakthrough with real “artificially intelligent” machines or which Millennium Prize math problem will be solved next. Nerdy stuff. As is common for prediction […]
Clients interested in using a prediction market for market research often ask us whether they should setup their market using internal employees or external consumers as traders. Since this is such a common question, I figured it deserves a blog post. Before getting into the pro’s and con’s of each approach, I should note that […]