Kyle Burnam is the CEO of Infosurv and the leader of its sister company, Intengo, where he oversees all client research and R&D projects. Having been in the industry since 2005, Kyle brings a wealth of experience to the table and an innovative eye to every project.
Last year around this time we presented some frightening, creepy, scary stories about research projects gone wrong. In keeping with the spirit of the season, here are four more for your enjoyment and, hopefully, edification. Never say, “What could go wrong?” Typically, focus groups are held during evening hours. Sometimes, for special groups, during working […]
Fall is the Marketing Research Conference season, bringing many opportunities to learn new ideas, meet new people, and expand your knowledge of our profession. Over the years, I’ve attended quite of few conferences and I have noticed that at almost every conference, there is a presentation that touches on the topic of “partnering with research […]
Employee Engagement measures employees’ commitment to your organization’s goals and values, their motivation to contribute to its success, and their perceived ability to also enhance their own career goals and sense of well-being. Research has shown that Employee Engagement is a critical metric with high correlations to business success and profitability. There are many reasons […]
“The customer is always right” That was first said in 1908 by César Ritz, the celebrated French hotelier credited with saying ‘Le client n’a jamais tort’, which, strictly translated, is ‘The customer is never wrong’. Marshall Field also used the phrase in his iconic Chicago department store and it was latter coined by Harry Gordon Selfridge, the […]
Marketing Research ethics? What’s that all about? You may never have considered this before, but ethical behavior is critical for marketing research success. Certainly we want to behave ethically towards our clients, but we have the additional burden of behaving ethically to our respondents as well. Think about these situations: In a customer satisfaction survey, […]
It’s been said that customer satisfaction is the result of 50% performance and 50% communications. Well, perhaps that’s not the actual percentages in all cases. However, creating truly satisfied customers, especially for services, you need to deliver both performance and communication. A couple of cases from my experience will illustrate. Some years ago, I ran […]
If you have been paying attention to all the latest marketing research buzz, you know that Data Visualization is a hot topic. I recently attended an SSI workshop where they reviewed some of their research on data visualization. (This research was also presented as a GreenBook webinar.) But before we get into that, what exactly […]
In marketing and survey research, sampling error occurs because we measure components of a sample of the population instead of the whole population. For example if you measured the average height of a basketball team, it would be reasonable to measure each player and get an accurate average height. However, if you wish to measure […]
Last week, JD Woods posted a blog titled: Three Most Common Problems with Your Survey Length, he talked about the problems caused by long questionnaires that don’t keep respondents engaged. Here are some additional tips for keeping respondents engaged, from the beginning to the end of your survey: Let respondents know how they are doing. Like […]
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