Kyle Burnam is the CEO of Infosurv and the leader of its sister company, Intengo, where he oversees all client research and R&D projects. Having been in the industry since 2005, Kyle brings a wealth of experience to the table and an innovative eye to every project.
The movie Moneyball, starring Brad Pitt and Jonah Hill, documented how a small, struggling professional baseball team used analytics to compete against larger, better-funded teams. That seems to be happening in business as well. As businesses collect more and more data about their customers and the marketplace, analytics seem to rule, especially in erasing the […]
Big Data. Predictive modeling. Social Media analytics. If you read the marketing research news, you might think that we don’t do surveys anymore. However, while marketing researchers have many qualitative and quantitative methodologies available to them, surveys remain the main source for marketing information. Surveys let us collection opinions and behavioral statistics about defined topics […]
Like many things, it’s going to take a bit more cash to wow your True Love this Christmas. For 35 years, Pittsburgh-based PNC Bank has calculated and issued The PNC Christmas Price®, which calculates the total cost and changes in the individual costs for purchasing the gifts included in the classic holiday song “The 12 […]
Many research projects are driven by tactical needs: do they like my new product concept, or do they understand the messages in my new ad campaign? However, one of the most important and valuable benefits of customer research is simply to get to know your customer better. A company that leverages customer knowledge throughout the […]
Successful entrepreneurs use market research to keep up with trends, make better business decisions and maintain their company’s competitive edge. Regardless of whether you’re starting or expanding your business, research is vital to understanding your target markets and increasing sales. According to Vikas Mittal, in Marketing News, the top 50 marketing research firms in the U.S. earned […]
Black Friday, the day when historically retailers saw balance sheets move from the red ink and into the black, or profitability, has become like a bad fungus … creeping further and further out into the world around it. Maybe it’s time to chase that beast back into its cage! Although it may seem like as […]
Winning the talent game means winning the retention game – but this isn’t always a walk in the park, especially when you’re juggling employees with vastly different needs and motivators (think Boomers vs. Millennials). However, in a strong economy with low unemployment, the cost of attrition is higher than ever. According to LinkedIn Talent Solutions, […]
If you are in the middle of preparing your 2019 marketing research budget, count yourself lucky! Many organizations do not have separate marketing research budgets but simply bury them as an afterthought in their Marketing budgets. But even if no one is overtly asking for your marketing research needs, it is always a good idea […]
Everyone is talking about Blockchain and how it will disrupt this industry or that market. Between 2017 and 2022, the global blockchain market is expected to be 20 times larger, to a $7.7 billion market. Investors have already put more than $1 billion into blockchain development projects. Marketing Research is no exception, with many applications […]
