Kyle Burnam is the CEO of Infosurv and the leader of its sister company, Intengo, where he oversees all client research and R&D projects. Having been in the industry since 2005, Kyle brings a wealth of experience to the table and an innovative eye to every project.
Everyone, at some level and perhaps despite what they will tell you, wants to be recognized for a job well done. It’s a universal human desire. Moreover, employee recognition delivers a strong ROI: increased productivity, increased engagement, reduced attrition, and improved company culture. Unfortunately, research has found a dearth of recognition in the workplace. Indeed, […]
Ray Poynter is the author of The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research, the IPASOCIALWORKS’ The Guide to Measuring not Counting, Editor of ESOMAR’s Answers to Contemporary Market Research Questions and content provider for The University of Georgia’s MRII Mobile Market Research course and the GRIT report. Like […]
During the last great recession, we worked with a hospitality company who had a severe morale problem. The Chief People Officer recommended to the CEO that we conduct an employee engagement survey to determine the causes and potential solutions. The CEO resisted saying, “If we do a survey, they are going to expect us to […]
Low unemployment, rapidly changing technology, changing demands from different segments of the workforce, the demand for transparency, allegations of sexual harassment, outsourcing, offshoring, and contract workers. Today’s employment environment is fraught with change, tension, and challenges. Employee compensation and software management platform Zenefits recently released their list of the seven biggest challenges facing today’s Human […]
At the June 2018 Insight Innovation Exchange in Atlanta, Michael Cumberbatch from Google noted that his research showed that only about 40% of marketers use marketing research in their decision-making. While this statistic seems strange, further investigation confirms that it may be true: many marketers don’t use marketing research. As marketing researchers, of course, our […]
Marketers have it tough. It’s always been challenging to understand the intrinsic values and motivations that drive consumer behavior, but now we are faced with nearly constant change in the touchpoints and interactions available to the consumer in the marketplace. The result? Consumer behavior, which used to be fairly consistent (remember A-I-D-A?), is now a […]
Merging behavioral or observed data with survey data is not new. However, technology has given us the ability to go much deeper with this in online behavior, even at the individual level. It’s not just about a greater quantity of data, or that it is usually very low-cost compared to survey data, rather this new […]
Using behavioral data to learn about consumer preferences and behavior is a very hot topic for marketing researchers. After all, we all know that surveys aren’t perfect: our samples may not be representative, our respondents’ memories may be flawed, our survey questions may be badly designed, or we may not use the correct analytical technique. […]
Artificial Intelligence (AI) and Machine Learning (ML) are popular topics for just about any business function, in any industry. And that is not surprising as both methodologies promise to help us work smarter, faster, and with better insights and information. Let’s first align on the definition of these terms: Artificial Intelligence (AI) is the theory […]
